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Packaging Trends: What would Pick and What would be New in 2020
Packaging trends change every year and 2020 will witness its new changes in terms of what packaging items would pick and what would be the new packaging technologies and ideas.
Here are 4 packaging trends that would rule the 2020.
Corrugated boxes have been around for a long time and with the rise of E-Commerce, they do not seem to slow down. E-Commerce industry has boosted and would go on to boost the use of corrugated packaging. Apart from that, there is a focus on sustainability and plastic replacement in the packaging industry which in turn is pushing the demand for corrugated packaging.
Aesthetics and Minimalism-
Aesthetics have been a significant part of packaging. Packaging designers around the world focus on creative ways to make packaging aesthetically more attractive. Many leaders in the packaging industry attribute the need for the change in the focus for aesthetics in packaging today to social media where the new generation wants to see attractive things. Another trend that would pick up would be the minimalistic design trend. As sustainability is a hot topic, people are not preferring over-engineered packaging, which is pushing minimalistic design ideas.
Recyclability has been on the cards for a long time now. With increasing awareness of plastic pollution, people are preferring recyclable products as well as recyclable packaging. Companies and brands are taking the lead to bring this change, for example, Coca Cola recently started with a marketing campaign to encourage consumers to recycle its bottles. Environmentally-friendly and natural materials are going to be the norm for the future of packaging.
Something absolutely new in the packaging industry that 2020 would witness is smart packaging. Augmented Reality, better known as AR techniques, such as cloud labelling, track-and-trace would grow. AR-enabled packaging would revolutionize the packaging industry.
Edible Packaging has been researched and to some extent applied by some food brands till now. Although a concept at a nascent stage, edible packaging would be the future of food packaging. It would reduce the packaging waste drastically. Companies such as Sorbos created edible straws which is a first of its kind edible packaging, KFC introduced new edible packaging for its rice bowls. 2020 would see a surge in edible packaging and we might see more such plastic items getting replaced by edible packaging ideas.
Packaging has evolved every time with new industries, new products, and new technologies. With newer technologies such as AR and revolutionary ideas like edible packaging, 2020 would see a whole new packaging possibilities.