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Monthly Archives: March 2014
Marketing professionals lay a lot of emphasis on the actual Packaging of products (referred to as the primary layer) as this is what attracts the customers into making a purchase decision. Packaging has a profound impact on brand equity and sales but what most packaging designers fail to comprehend is that secondary packaging also plays an important role in creating brand awareness and contributing towards helping people relate better with the packaged product. A recent study conducted by Clemson University and Rehrig Pacific Company concluded that ignoring secondary packaging would not be a good idea and would only make the business lose out on prospective opportunities.
What is Secondary Packaging?
While most would consider only the outer packaging or crates to comprise secondary packaging, they would be surprised to know that even boxes, tape, filling / cushioning material and pallet stretch film also make up the second layer. One of the reasons why most manufacturers do not consider the use of secondary packaging is that it never reaches the customers and is only good for getting the products transferred in bulk units from the manufacturing site to the respective retail outlets. Even soft drink crates can be considered secondary packaging because it reaches only till the retail outlets and they serve the purpose of holding the bottles in place during transit.
Customizing Secondary Packaging for Enhanced Brand Value
Now that we are clear on the role of secondary packaging and the immense potential that it holds for enabling marketing professionals to take advertising efforts to the next level. Apart from modifications in the dimensions of the boxes, the secondary layer can also be branded with the manufacturer
Posted: March 27, 2014||
If you thought, expensive pens and diaries are only for the elite, it
The present day companies as well as consumer understands how important it is to fulfill the day-to-day needs with sustainable use of the available resources without disturbing the ecological balance. That is why, the importance of eco-friendly or
Eco-Friendly Packaging We all know that packaging is imperative to minimize the wastage, increase the shelf life and cater to markets in distant geographical locations, where the product is not manufactured. Packaging helps meet society’s ever-increasing demand for consumer products that enable an improved quality of life. Packaging also serves to promote and market your brand silently. It also helps you create a distinct brand image, identify critical product information such as quantity, usage, expiry date, etc. The packaging environment has changed drastically in recent times to accommodate the recent marketing trends such as vending machines and self-service. Ideally, it should be easily opened and disposed of.
The Question Is, Why Have Eco-Friendly Packaging?
Companies have long been trying to catch the attention of consumers with chic packaging, conspicuous logos, and distinguished marketing campaigns. Though the trend hasn’t changed much ever since, in the present days, another aspect has come to overpower all of these factors– eco-friendly packaging.
Eco-friendly packaging does not just aim at getting the consumers’ attention but it actually makes a real impact on our surroundings. In Europe and USA, companies have contributed to reducing the amount of packaging waste leading to landfills by a great amount in the recent past.
With rising consumerism and wasteful-disposable culture, the world is facing the growing issue of packaging. Packaging doesn’t just increase the production cost of every product, but it also adds to the shipping cost from the factories to the stores, both of these costs are ultimately borne by consumers. However, more than any other cost is the environmental costs these products cause us to incur. These are mainly because of two reasons: Firstly, the production of packaging material itself gives rise to pollution and consumes resource
Bubble wrap is one of the most popular packing material, which is apparently very simple to use. What we generally do is take a sheet, wrap it around the items to be packed, put these inside the shipping box or carton and your stuff is ready to be shipped! However, packing your shipping items with bubble wrap can be a bit tricky and so, it can require your understanding of the right and the wrong ways of going about packing with a bubble wrap. Here are some handy tips for you to make the most out of your bubble wrapping the stuff:
For what all stuff, to use bubble wrap:Bubble WrapAlmost anything and everything can be packed around with a bubble wrap, as long as the stuff is not so heavy that it cannot keep the bubbles around it intact, since the presence of these bubbles around the items is meant to protect them. So, if the bubbles are immediately popped, the wrap becomes useless. Especially, all the valuable objects such as artefacts or glassware must always be protected by wrapping a bubble wrap around those. Alternatively, these can also be wrapped within good amount of Styrofoam peanuts and newspaper, with bubble wrap being by far, the best option.
The right way to use bubble wrap:The best way to bubble wrap your stuff is to keep the bubbles inside, facing the item to be protected. This gives the item, many points of contact with the bubble so that it offers cushion to distribute the impact of any jerk and shift it to other bubbles. The weight of the packed stuff also gets distributed so that less popping happens during the transit.
The best size of bubbles for specific stuff:When you