The Enigma of Gift Vouchers, Offers and Gifts!

Gift vouchers

Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth. Offering discounts for your online store can be a powerful weapon in your conversion arsenal, however, used haphazardly, and you can do significant damage to your brand or worse, become unprofitable.

In a recent survey conducted by leading browser maker ‘Opera’ to study the shopping habits of young adults in India, it was found that 70% Indians preferred getting gift vouchers more rather than getting a gift during shopping. Judging by the facts of the study, it’s very lucrative to give away gift cards and vouchers rather than offering the customers with gifts that has been selected by the company/business because with the voucher the customer buys something they actually will use.

There are e-commerce giants like Flipkart and Myntra who have been offering gift cards, offers and vouchers to their clients and customers for a while now. Apart from the range of products they offer, it is the frequent vouchers and offers that help in accelerating their already admirable sales! The ongoing ‘End Of Reason Sale’ of Myntra and Jabong has reportedly generated crores of sales within the first hour of the sale going live, due to offers.

Offers, vouchers and gift cards also make sure that the customers or the clients remain loyal to your business. DCGpac has been one such platform in this league, offering its customers lucrative offers, vouchers and gift cards that would simply act as an icing to the cake to their orders.

Gift cards turn out to also have an obvious appeal. For instance, if you own a business and you start giving away gift cards or vouchers that can be redeemed or utilized on the customer’s next purchase. This is exactly where the major battle is won! You create an instinct in the customer of coming back to your business and making a purchase, so that he can redeem the gift voucher. A repeat visit by a customer, not only contributes to your business but also creates a loyalty in the customer for the brand. Not to forget when a customer shows up with a gift card, he is likely to spend more than the gift voucher amount, in order to redeem the voucher. This is where, as a business, you make another win!

Following this trend, DCGpac is offering many gift cards and vouchers on their website! They also are offering several deals currently on various packaging materials for new year and also have many offers in the upcoming months.