Step into the market and you will witness a range of products that offer various services and are often similar to one another. Yet, there’s something that makes them different! What is it? The price? Maybe. The Quality? Yes!! The packaging?? Never thought of it? Then as a businessman, you are surely depriving your product of a great opportunity to stand out!
When packaging is considered, you need to break the rules, the stereotypes, to make sure that your product leaves a mark, an impression! Packaging is not just about wrapping up your product, but it also is something that is directly proportional to the purchase decision of any shopper. Be it online shopping or shopping out at the physical stores, packaging is one major element that can do wonders to your sale!
Ever wondered what hurried shoppers look for? Well honestly, they look for products with packaging in an organized fashion and something that offers pertinent information regarding the product and its ingredients. Your product should have reasons that would smack down on the face of the shoppers to make sure that they choose your product! After all, what makes your gluten-free pack of raisin cookies different from the gluten-free pack of raisin cookie of a different brand! Surely not the gluten free raisin and the dough, but definitely the way you present it to the customers. Not that the quality and ingredients are neglected but, there are not many shoppers who would actually turn that pack of cookie over and mark the differences!! So make sure that your product packaging dukes it up on the shelf and makes it to the shopping carts!
However, don’t let your imagination run too wild! Though creativity is always appreciated, make sure that your product packaging still manages to stay practical! Often, your product will have to undergo shipping and stacking and and the packaging should be supportive enough, still maintaining the level of uniqueness!
The packaging of your product often becomes the product identity! Even though your product comes from a small business, the personality of the brand of the product should be well executed! Let the product inspire the shoppers to grab it at the soonest and stand out in the marketing challenge!!